NEW YEAR, SAME CRISIS.
Everyone knows Crisis for their Christmas appeal. But come January, when everyone’s moved on, hundreds of thousands of people are still without a home.
That’s where ‘The Months’ came in.
This was Crisis’ first ever TV advert to raise regular gifts – showing how only with sustained, long-term support will people be able to leave homelessness behind.
The campaign captured the relentless pressure of living without a stable home. Through three different stories, we showed how the problem is endemic – but that support from Crisis can change everything.
With some exquisite performances, voiceover from Sir Jonathan Pryce and masterful direction from Knucklehead’s Hugh Rochfort, this campaign hit our client’s top request: make a charity ad that doesn’t feel like a charity ad.
And with the donations rolling in, the ad – and supporting digital campaign – has made waves with the public.
